Sicap TargetMe

TargetMe Customer Insight and Engagement

Sicap’s TargetMe context-aware customer engagement solution enables an operator to divide its customer base into small meaningful segments based on real-time data from a network, databases and devices. Subscribers in different segments can then be engaged through targeted and personalized SMS messages, which are delivered automatically in real-time when a subscriber matching a specific segment is detected.

TargetMe Available in Two Modes

Customer Data Insight and Segmentation

Customer Data Insight and Segmentation

Deploy Sicap TargetMe for real-time data analytics, visual customer insight and customer-base segmentation. The customer insight and segmentation mode provides you an accurate and up-to-date 360-degree customer understanding and better segmentation capabilities, which enable you to make smarter business decisions.
Customer Engagement Automation

Customer Engagement Automation

Extend Sicap TargetMe automated and context-aware customer engagement and service activation functionalities. The customer engagement automation solution utilizes the rich customer insight data and enables you to promote, sell and activate services and devices in a targeted way, through an automated, context-aware, real-time customer engagement process!

Benefits for You

Unlike traditional bulk campaign tools, Sicap’s TargetMe sends targeted and personalized messages to right subscribers at the right moments and proving a higher sales conversion. Additionally, TargetMe allows automation of system notifications for instance for automated service activation.

Grow Revenue


  • Speed-up 4G adoption.
  • Grow smartphone sales.
  • Increase prepaid top-up frequency.
  • Feed mobile data appetite.
Faster Return on Investment

Faster Return on

  • Ramp-up 4G customer base faster.
  • Speed-up adoption of new services.
  • Achieve break-even faster.
Higher Customer Satisfaction

Higher Customer

  • Share relevant information.
  • Engage at the right moments.
  • Deliver help proactively.
  • Increase brand perception.
Save Care Costs

Save Care

  • Reduce Care Costs through real-time customer insight.
  • Offer right services.
  • Automate service activation.

Key Features and Advantages

  • Customer engagement targeted to segments

    Customer engagement targeted to segments
    Create context-aware customer engagement campaigns, where a customer engagement action, e.g. a promotional SMS message, is delivered whenever a customer matching a predefined segment is detected.
  • Segmentation based on customer context

    Segmentation based on customer context
    On TargetMe, customer segments are defined based on contextual customer data. Any piece of data can be used as a parameter: Age, gender, location, SIM type, MSISDN, IMSI, prepaid/postpaid, device characteristic, usage data, ARPU and prepaid balance. Even the results of a past campaign can be used as a parameter.
  • Import any data from any source

    Import any data from any source
    To feed data into TargetMe, an open and flexible data input interface (API) is provided to aggregate and populate any data from any source such as CRM and billing.
  • Personalized messages

    Personalized messages
    Once the engagement engine detects a subscriber matching a predefined segment a predefined SMS or MMS message is delivered. The TargetMe campaign builder tool allows highly personalized message content.
  • Intuitive Engagement Builder

    Intuitive Engagement Builder
    TargetMe provides the users an intuitive graphical user interface through which the customer engagement campaigns are created and initiated just in a couple of minutes.
  • Automated customer engagement process

    Automated customer engagement process
    With TargetMe, a MNO, MVNO and MVNE are able to orchestrate customer engagement campaigns, which are triggered automatically and in real-time upon an individual subscriber matching a segment is detected. Thanks to the automation, missed upsell opportunities are avoided and recurring marketing costs are reduced.
  • Engagement success analytics

    Engagement success analytics
    TargetMe offers full-fledged real-time capabilities for monitoring customer engagement processes performance and click-rates.

Learn more about TargetMe

Download TargetMe Ebook

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Sicap TargetMe Customers

Already 10 mobile service providers around the world use Sicap TargetMe to boost sales, to automate service activation and to improve customer experience.

Click here to read how Tunisie Telecom Tripled its 4G service adoption via Sicap TargetMe!

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