Sicap’s TargetMe context-aware customer engagement solution enables an operator to divide its customer base into small meaningful segments based on real-time data from a network, databases and devices. Subscribers in different segments can then be engaged through targeted and personalized SMS messages, which are delivered automatically in real-time when a subscriber matching a specific segment is detected.
Deploy Sicap TargetMe for real-time data analytics, visual customer insight and customer-base segmentation. The customer insight and segmentation mode provides you an accurate and up-to-date 360-degree customer understanding and better segmentation capabilities, which enable you to make smarter business decisions.
Extend Sicap TargetMe automated and context-aware customer engagement and service activation functionalities. The customer engagement automation solution utilizes the rich customer insight data and enables you to promote, sell and activate services and devices in a targeted way, through an automated, context-aware, real-time customer engagement process!
Unlike traditional bulk campaign tools, Sicap’s TargetMe sends targeted and personalized messages to right subscribers at the right moments and proving a higher sales conversion. Additionally, TargetMe allows automation of system notifications for instance for automated service activation.
Create context-aware customer engagement campaigns, where a customer engagement action, e.g. a promotional SMS message, is delivered whenever a customer matching a predefined segment is detected.
On TargetMe, customer segments are defined based on contextual customer data. Any piece of data can be used as a parameter: Age, gender, location, SIM type, MSISDN, IMSI, prepaid/postpaid, device characteristic, usage data, ARPU and prepaid balance. Even the results of a past campaign can be used as a parameter.
To feed data into TargetMe, an open and flexible data input interface (API) is provided to aggregate and populate any data from any source such as CRM and billing.
Once the engagement engine detects a subscriber matching a predefined segment a predefined SMS or MMS message is delivered. The TargetMe campaign builder tool allows highly personalized message content.
TargetMe provides the users an intuitive graphical user interface through which the customer engagement campaigns are created and initiated just in a couple of minutes.
Already 10 mobile service providers around the world use Sicap TargetMe to boost sales, to automate service activation and to improve customer experience.