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    Messaging Services

Self-care & Value Added Services that brings additional revenue, up-selling and cross selling services through segmented offers

 
Social networking

Social networking

Aim
Bring preferred social networks to every handset, without requiring data connection

Solution
  • The USSD interactive services give access to Facebookⓒ and Twitterⓒ to any subscriber, on any mobile phone.
  • The services act as a gateway, bringing Internet services over USSD.
  • Just dial for a USSD short code and access Facebookⓒ
    • Show News Feed
    • Access Wall posts
    • Update your status…
Benefits
  • A user-friendly service for subscribers who don’t have internet access on their mobile
  • Stimulating subscribers usage
  • Building subscribers loyalty
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Advertising

Advertising

Aim
Benefit from USSD self-care services to perform non-intrusive promotion

Solution
  • When subscriber contacts a USSD service such as balance check, the solution appends a short textual commercial message to the reply.
  • Advertisements are selected based on various advertisement and subscriber parameters e.g. subscriber’s regional information, balance and lifetime in the network
Benefits
  • Targeted advertising, specifically designed for USSD use-case
  • Securing additional revenue from advertisers
  • Providing a fast return on investment
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Banking and many more services

Banking and many more services

Aim
Provide multiple every day-life services to subscribers over USSD

Solution
  • USSD Menu Browser is a is a text-based portal bundling services for subscribers through a single entry point.
  • The solution can seamlessly connects to your services providers in order to bring any service to your subscribers.
  • With no extra costs, subscriber can simply dial for a short code and enter interactive USSD menus for various proposes:
    • Mobile Banking
    • Check account, transfer money, pay bills
    • Infotainment, sports, weather, horoscopes, news, stocks…
    • And self-care services
Benefits
  • Significant cost savings
  • Fast ROI through personalized value-added services

An operator with 4 million subscribers replaced Interactive Voice Response services with USSD Menu Browser and gained ROI in less than six months

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Targeted services

Targeted services

Aim
Personalized the USSD experience for each subscriber depending on flexible campaigns

Solution
  • Embedding Target Me, the solution allows scheduling and execution of marketing campaigns, defining multiple scenarios.
  • Accessing USSD services, subscriber’s browsing experience can be personalized depending on multiple criteria such a user information, his location, the period of the year…
  • The system can also send promotional interactive messages to the subscriber, featuring specific offers or promoting new services based on his profile
    • The subscriber can easily reply and choose to subscribe to the promoted service.
    • Messages can be sent to an applet in order to enhance subscriber’s experience, reacting to events such as an outgoing call or SMS, a change of device model (IMEI), the registration in roaming...
Benefits
  • Personalized interactions with subscribers
  • Providing real-time offers matching subscriber’s profile and behavior
  • Enabling below-the-line promotions
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Early top-up

Early top-up

Aim
Up-sells credit thanks to the USSD balance check service

Solution
  • When pre-paid subscriber check his balance over USSD, the solution adds to the reply a special top-up offer.
  • Replying, the customer can easily choose to benefit from that proposal.
  • Based on flexible criteria such as subscriber usage and behavior, the right offer can be proposed to the right subscriber at the right time.
Benefits
  • Turns a very solicited self-care service into a revenue stream
  • Up-selling operator services
  • Empowering personalized below-the-line retention actions
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Sell third services

Sell third services

Aim
Turn USSD services into a dialog leading to additional business

Solution
  • When subscriber dials for a USSD service, the solution adds a commercial message to the delivered information.
  • Those messages can then lead to interactions with the mobile user: the subscriber can easily reply and, in a few steps, choose to purchase the promoted service.
  • Campaigns can target services to be offered to the customer based on flexible criteria such as subscriber information i.e. gender, location, phone, behavior…
Benefits
  • A double-sided business model where subscribers are downstream customers and advisers are upstream customers
  • Strengthening customer proximity
  • Stimulating ARPU by cross-selling third-party services
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Shopping over USSD

Shopping over USSD

Aim
Allow mobile users without data to simply and confidently buy products over USSD

Solution
  • Web merchants who want to sell products to your subscribers easily register on your service.
  • The solution automatically “discovers” merchant products thanks to:
    • an innovative solution to quickly integrate to any existing e-commerce web-site
    • “standard” interfaces to connect with major e-commerce platforms
  • Subscriber can then simply browse and, in a few steps, purchase the products proposed by the merchants over user-friendly USSD menus !
Benefits
  • New revenue streams, monetizing your communication channel and the access to your subscribers.
  • An exclusive customer proximity with a service that helps people in every day life.
  • An attractive user experience.
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