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    Device
    Interaction

Stimulating your customer base with targeted offers and promotions in order to drive usage, increase ARPU and reduce churn.

BIG DATA Provisioning

BIG DATA Provisioning

Aim
aggregate easily in a scalable repository all subscriber information from several sources Solution
  • The Generic Provisioning Tool to import massively, quickly & simply subscribers data coming from various sources(demographic, service usage, location, consumption, device characteristics)
  • No SQL repository & Automatic multi indexing powered by Elasticsearch©
  • Through its Restful API business, Target Me allows external systems to update in real-time its subscribers profile DB
  • Generic Target Me Agent to transform your event logs(Location Update, Device Change …) into subscriber criteria
Benefits
  • Unique, Flexible & scalable Subscriber Profile Database
  • Simple, direct & centralized access to a unique & open Big Subscriber data repository
  • Big Data Storage Architecture with thin provisioning, automatic data replication & real-time processing
  • Transform your the subscriber data history into advanced profile criteria automatically
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Big Data segmentation

Big Data segmentation

Aim
cross variety of data(Device, billing, location …) to measure & export target audience from a simple web GUI

Solution
  • Thanks to Automatic multi indexing all subscriber’s information becomes a search criteria
  • Online Subscriber DB schema management to update continuously new profile criteria
  • Online subscriber profiles management to manage unlimited subscribers segments
  • Online data export tool to export subscriber data efficiently & quickly
  • Through its Restful API business, external systems can retrieve real-time subscriber profile information
Benefits
  • Marketing Team crosses an unlimited number of criteria to define very specific target audiences
  • Marketing Team performs efficiently & autonomously her daily profiling & segmentation tasks without
  • Thanks to open Restful API, the MNO monetizes his audience with partners
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Instant Interactions

Instant Interactions

Aim
manages instantly customer interaction on profile update (device, location …) to stimulate new offers’ adoption

Solution
  • From predefined segments or by importing the list of targets, Target allows me to schedule and execute marketing campaigns implementing simple and effective scenarios (Push SMS, MMS, Push, External Call Systems (Billing, CRM ...).
  • On subscriber profiles update (Device, Location, VAS usage …), Target Me instantly triggers an interaction with target subscriber predefined by the marketing team.
  • From a graphical web interface, the marketing team follows & monitors in real time her execution of campaigns and uses the results of surveys carried out as new segmentation criteria.
  • Target Me coupled to the Automatic Device Detection & Location Server modules triggers instantly marketing campaigns on device change & location update.
Benefits
  • Compliant with 3R rule : Right offer to the right subscriber at the right time
  • Near real-time event processing on big data volume
  • Use efficiently the sicap network modules(Automatic Device Detection & Location Enabler) to interact in real-time with the subscribers
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Device Characteristics

Device Characteristics

Aim
Embed Device Knowledge Base to easy manage simply Device Based segmentation & Device Centric Customer Interactions

Solution
  • Embed sicap Device Knowledge Base to easy manage simply Device Based segmentation
  • Automatic device characteristic resolution on device change event
  • Device Centric Customer Interactions
Benefits
  • Analyze in real time the devices park thanks to Target Me segmentation tool
  • Change in real time the tariff plan for all 4G subscribers for a specific period
  • Propose in real time new services matching with the subscribers 'device capabilities
  • Monetize simply your Device Management System Database with your partners 

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Geolocation

Geolocation

Aim gathers location from several sources & perform real-time geo fencing & targeting interactions

Solution
  • Location Enabler aggregates subscriber location information coming form several sources(cellular, Wi-Fi, Global Positioning System (GPS) networks and iBeacons)
  • Target Me manages simply geotargeting interactions to trigger a scenario when a person is in a zone, enter an area and leaves the area.
  • Target Me manages simply geofencing to measure in real time the population who is in a given geographical areas or predefined geographical areas
Benefits
  • Data is good. Localized Data is better
  • Crossing location information with other subscriber data types to manage simply relevant use cases like Welcome SMS, Promotion in shops, Couponing …
  • Monetize your unique MNO location information with your partners
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Big Data Analytics

Big Data Analytics

Aim detailed, segmented device capabilities for cross & up selling of devices & services

Solution:
  • Elasticsearch© is a powerful search and analytics engine, fully-loaded with a variety of aggregations. The combination ES-Hadoop© is an easy way for you to index your Hadoop data into Elasticsearch© and analyze (even visualize!) while you search.
  • Elasticsearch© works with Kibana© to help you visually explore your big subscriber data in real time.
  • Kibana © transforms your data into real-time, customizable dashboards that let you see the value in your data.
Benefits
  • Simple & flexible big data visualization tool for faster & better decision making
  • Enhance your subscriber knowledge to propose new relevant products & services
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