NEWS

Syriatel Signs with Sicap for Seamless Service Settings

Sicap, the undisputed leader in device management, today announced that Syriatel is set to introduce Automatic Device Detection (ADD) in order to help customers use their mobile to its full potential.

Sicap ADD is an advanced feature of its comprehensive Device Management Center, which will enable Syriatel to generate a real-time data picture of the handsets connecting to their network. The retrieved data is fed into the Sicap DMC to trigger live updates such as service settings for MMS, GPRS or the recently launched 3G services. In addition to reducing the time spent on customer care configuration queries, Syriatel will be able to increase customer satisfaction, encourage usage of services and reduce churn. By making life easy for its customers, Syriatel will gain both in brand image and in a reduction of customer care queries to its two call centres in Damascus and Aleppo.
Customer care is an important differentiator in the rapidly growing Syrian market, where the mobile penetration rate stands at a modest 30%. Syriatel has the scope to rapidly increase the number of subscribers on its network and to build on its status as the leading network operator with a fifty five percent market share.

Sicap Middle East Area Sales Manager Pierre Xavier de Marliave commented: "Syriatel has made a strategic move to encourage new customers and foster loyalty. Sicap was able to deliver the expertise and knowledge required to launch automatic device detection as part of a forward-looking customer care programme."

Chief communication officer at Syriatel, Magda Sakr added "Our aim is to deliver the best possible end-user experience and customer service. Remote configurations and updates are a key factor in making the device user-friendly. The modularity of the Sicap software suite enables us both to achieve our short term ambitions and to plan for future device-profiled marketing campaigns".

About Sicap
Specialized in mobile technologies, Sicap enables operators to achieve real time converged business, whether by dynamically charging subscriber accounts or by directly updating their device and SIM configurations. The product portfolio extends to include software which facilitates business between mobile network operators and their partners. For further information about Sicap, please visit www.sicap.com. Contact Corporate Communications: Kate Stoney

About Syriatel
Leading the Syrian mobile telecommunication market since 2000, we have successfully established our reputation by focusing on Customer satisfaction and social responsibility.
At Syriatel we believe that our first responsibility is to offer YOU -our Customer- a wide array of high quality products and services, which meet your needs and make your life easier, at reasonable prices.