NEWS
Areeba MTN Group Contracts Sicap Platform in Guinea
Posted on: Monday, February 11, 2008Areeba Guinea s.a MTN Group and Sicap have released details of their recent deal to provision Areeba customers with GPRS service settings directly from the Sicap Device Management Center.
By choosing to deploy Sicap Device Management Center (DMC) in ASP mode, Areeba Guinea s.a MTN Group was able to launch a GPRS settings update campaign within a week. The rapidity of the launch was the obvious first consideration for the operator, eager to reach its target of active GPRS usage among twenty five percent of its customers. Another important consideration was the user-friendliness of the Sicap Web interface used by call centre staff to send the settings. Finally, the convenience factor of using a hosted platform with proven reliability afforded the reassurance for Areeba that this first multimedia provisioning campaign would be successful.
The results speak for themselves. The lightning speed launch backed by effective communication of the offer early December 2007 generated a rush of GPRS settings requests. Over one thousand configuration files were seamlessly delivered per day during the first fortnight in December. After the overwhelming response to this first configuration campaign in ASP mode, Areeba Guinea s.a MTN Group has food for thought in planning for future automatic services on the Sicap platform.
According to Hassan JABER, CEO of Areeba Guinea s.a MTN Group, “The rise in multimedia usage as a result of our settings campaign guarantees not only a fast return on investment in Sicap hosted services, but also a confirmation of our brand image as provider of the best possible customer service. Sicap offers flexible solutions which evolve in line with our multimedia ambitions”.
Sicap is a confirmed leader in real-time mobile software implementations across Africa. With Sicap Africa headquarters in Johannesburg and offices in Dakar since 2005, Sicap has both the expertise and local knowledge required to follow through projects with valued partners such as Areeba.
Philippe Vial Grelier, CEO of Sicap France confirmed that “Areeba Guinea s.a MTN Group has taken a wise first step in automating customer care by choosing a Sicap hosted configuration service. We are committed to providing the best adapted formula for MTN to deploy Sicap technology and will provide close support as their multimedia traffic evolves.”
About Sicap
Specialized in mobile technologies, Sicap enables operators to achieve real time converged business, whether by dynamically charging subscriber accounts or by directly updating their device and SIM configurations. The product portfolio extends to include software which facilitates business between mobile network operators and their partners.
Contact Corporate Communications:
About Areeba Guinea s.a member of MTN Group
Telecommunication operator, Leader in Guinea. Provide up to date telecommunication solutions by displaying a rich portfolio of products and services.
For further information about Areeba Guinea, please visit www.areeba.com.gn
Contact Corporate Communications: Housseynatou DIALLO ()
Back to headlines
