FEATURES

Loyalty in a Converged World

Requirements for Next-Gen Loyalty Solutions

Flexibility

- Support ability to express any business rules around bonuses,

points, discounts, and other logic. Note that "Promotions functions" inside current billing platforms are rigidly limited in respect to algorithms and use of external data

Business Driven

- Ease-of-use - Defined as marketing and business analysts must fully control the process. Note that previous systems are mainly technology driven (the IT guys drive!)

Quick Time-to-Market

- Enable instant roll-out of new promotions logic and other business rules. Note that conventional BSS require deep configuration and very often IT development-this is expensive and much too slow.

Convergence

- Overlay and leverage existing BSS as single point-of-control platform

- Management of loyalty policies with full view of the carrier-subscriber relationship. Note that loyalty functions today are embedded in -and therefore limited by scope of-single existing billing, IN, or CRM system.

Real-time interfaces & scalable event processing

- Real-time interfaces needed for interactive sessions with external systems (cust. care, order manage, partner point-of-sale)

- Scaleable event management needed for usage-based metrics. Note that current CRM-based loyalty functions are not designed for either (1) interactive (real-time) processing with other systems, or (2) high-scale processing of network events and transactions

The Loyalty Manager gives you the ability to implement any new promotion within hours or days, without any IT programming cost or delay and without replacing your existing systems! It can be achieved with your partners (joint promotions)