In existing competitive markets, Loyalty management is a main focus area, and one that can no longer be unprofitable.
The sicap approach to Loyalty solutions integrate technological and consulting support, making loyalty profitable and successful for Mobile, Fixed and Internet communications.
Campaign management
A comfortable interface to create any promotional, cross or up sales campaign in minutes, without involving any technical or IT specialists. The system also contains preinstalled campaign templates, which can be launched immediately.
Data collection
Data aggregation from any available source and intermediate devices of Mobile, Fixed or Internet Operator. It can also be any external system provided by a partner organisation (Retail networks, Airlines, Café/Restaurant networks).
Data processing
All collected data processing in the System core and define what type of campaign can be offered for every subscriber according to his/her consumption profiling and used services. Moreover, based on predefined campaign scenario, the system can initiate SMS, e-mail, IVR or WEB dialogue with subscribers to confirm new VAS service activations or tariff options.
Data output
After processing subscriber data in real time, the system will immediately start profiled marketing campaigns for subscribers, according to volume and history. The system can generate commands to Billing, Platforms or IN to activate new services for subscribers. The system is also able to interact with any external equipment of partner organisations.